First Impressions Matter Your homepage is the digital front door to your business. If it doesn’t capture attention and guide visitors clearly, you’re losing opportunities. In this guide, we’ll show you how to structure your homepage for clarity, trust, and real conversion power. The 7 Essential Sections of a High-Converting Homepage 1. Hero Section with […]
How to Structure a High-Converting Homepage (With Examples) Read More »
Your brand isn’t just how it looks — it’s how it works. At 99HomeStudio, we’ve created a series of practical, no-fluff insights to help small businesses and personal brands craft identities that resonate, websites that convert, and content strategies that scale. This featured article is your guidepost — a curated entry point to 8 foundational
Building a Brand That Works: 8 Essential Guides for Small Business Growth Read More »
Colors aren’t just decoration — they’re strategy. The right palette can help your brand feel more professional, trustworthy, or bold. The wrong one? It can confuse or push away your audience. In this guide, we’ll walk through how to choose brand colors with intention, and how to apply them consistently across your brand touchpoints. Why
Choosing the Right Brand Colors and How to Use Them Read More »
You’ve poured time and budget into your website — but somehow, visitors leave without taking action. No sign-ups. No inquiries. No sales. Sound familiar? It’s not always about traffic. Often, the problem lies in small mistakes that silently push people away. Here are five of the most common issues that hurt your conversion rate —
Typography isn’t just about picking a pretty font — it’s a strategic branding tool. The typefaces you choose influence how people feel about your brand. They affect readability, tone, and even trust. For small businesses, consistent and intentional typography can be the difference between “amateur” and “professional.” Why Typography Matters Typography gives your brand a
Your brand isn’t just what you say — it’s how you say it. Brand voice is the personality behind your words. It’s the tone, style, and language that makes your content sound uniquely you. And when done right, it builds familiarity, trust, and connection with your audience — across every single piece of content you
The Role of Brand Voice in Your Content Strategy Read More »
A brand style guide isn’t just for big companies. It’s a tool that helps any brand — solo, small team, or growing business — stay consistent and recognizable. Think of it as a cheat sheet for making design and content decisions. When done well, it saves time, strengthens your presence, and ensures everything you publish
Creating a Brand Style Guide That Grows With You Read More »
Your website isn’t just a digital brochure — it’s your brand’s front door. It should feel unmistakably you from the very first click. If you’ve already defined your brand identity — your logo, color palette, fonts, and voice — now it’s time to make sure your website reflects that identity with intention and consistency. Let’s
How to Apply Your Brand Identity to Your Website Read More »
In today’s noisy digital world, first impressions matter more than ever. But here’s the truth: your brand is not your logo. It’s not your color palette either. It’s the entire experience people have when they come across your business. Whether you’re a startup, a solo creator, or a growing small business, understanding your brand identity
What Is Brand Identity (And Why It’s More Than Just a Logo?) Read More »
Introduction In a crowded digital world, small businesses and personal brands—especially in the US and Europe—can no longer afford to blend in. Whether you run a local shop, offer online services, or build a personal brand, the way you present your business visually and emotionally matters more than ever. That’s why having clear, practical branding
10 Branding Strategies Every Small Business Should Know Read More »
