Trade Entrust – Brand Aligment & Website Refresh
Brand Alignment & Digital Refresh for a Leading Procurement Partner
About the Client
Trade Entrust is a China-based procurement management company serving global importers since 2014. With over $100M in processed goods and a vast network of factories, they help clients navigate the complex world of manufacturing and supply chain in Asia.
Project Overview
Client: Trade Entrust
Industry: Procurement & Manufacturing
Services: Brand Guidelines, Core Identity Assets, Office Docs, Branded Merchandise, Website Refinement
Timeline: Jan–Feb 2025
The Challenge
Trade Entrust came with an established logo and a strong business model—but needed a more refined, consistent brand experience. Our role focused on aligning their visual identity with their growing international presence.
Our Solution
- Defined a scalable visual brand system
- Polished internal documents and digital assets
- Harmonized brand colors & fonts on existing site
- Layout cleanup and improved UI consistency
- Built internal brand alignment tools across documents and merchandise
Our Solution
– Defined a scalable visual brand system
– Polished internal documents and digital assets
– Harmonized brand colors & fonts on existing site
– Layout cleanup and improved UI consistency
– Built internal brand alignment tools across documents and merchandise
The Results
“This wasn’t about starting over — it was about tightening the screws. We focused on clarity, usability, and helping Trade Entrust show up consistently across every touchpoint.”
— Creative Lead
“Very streamlined experience. We got exactly what we needed, without the noise.”
— Yoni, Trade Entrust